The verdict
- Pick Lumar if you run a site with millions of URLs and need scheduled crawls, log file data, Search Console data and dashboards for several teams.
- Pick Lumar if you want automated SEO tests in your release pipeline (Lumar Protect) and procurement can handle a quoted contract.
- Pick bseoa if you want a published price: $279 once, a 14-day trial with no card, and no sales call.
- Pick bseoa if you want a CLI on your own machine, files you own and audits run from Claude or ChatGPT without buying add-ons.
- Use both if Lumar monitors production and you want quick local crawls of staging builds or single sections before release.
Lumar pricing
| Plan | Monthly | Yearly | What is known |
|---|---|---|---|
| Analyze, Monitor, Protect, Impact, GEO Metrics (modules) | Quote only | Quote only | Lumar's pricing page says you choose the modules you need and fill in a form for a quote. No plan names, limits or prices are published. |
What Lumar's help center documents about how usage is charged: crawls draw on account credits; rendering with images adds 0.1 credits per URL, and saving HTML or screenshots adds 0.1 credits per URL each. GEO reporting, the MCP server and the Splunk log integration are add-ons to a subscription. A new crawl defaults to 100,000 URLs or 100 levels deep. Lumar does not publish a trial; the pricing page offers a demo.
Source: lumar.io/pricing, Lumar help: advanced crawl settings, Lumar MCP docs. Checked on 31 October 2026. Prices in USD, excluding tax.
bseoa pricing
| Plan | Monthly | Yearly | What you get |
|---|---|---|---|
| Single License | $279 one-time | Not applicable | One person, no crawl limit, updates included |
| Agency License | $1,999 one-time | Not applicable | Licenses for a team, configuration profiles, custom report templates, priority support |
| Hosted connector, with a license | $15 | $120 | Audits from Claude.ai and ChatGPT: 25,000 crawled pages per rolling 30 days, 2,000 per crawl, results kept 90 days |
| Hosted connector, without a license | $50 | $500 | Same limits as above |
| Free trial | $0 for 14 days | Not applicable | Every feature, no page limit, no credit card (hosted trial: 5,000 pages) |
Licenses are one-time purchases with updates included and a source code guarantee. The hosted connector is optional; the desktop app, CLI and local MCP server need only a license.
Source: bseoa pricing. Checked on 31 October 2026.
Three-year cost for one user
| Tool and plan | 3-year cost | Notes |
|---|---|---|
| bseoa Single License | $279 | One-time; updates included |
| bseoa Single License + hosted connector, yearly | $639 | $279 + $120 x 3 |
| Lumar | Not published | Quote only; we cannot compute a three-year cost |
List prices checked on 31 October 2026, before tax. Lumar's figures come from the pricing table above.
Feature matrix
| Feature | bseoa | Lumar (formerly DeepCrawl) |
|---|---|---|
| Runs where | Desktop GUI and CLI on your own machine; hosted connector in Claude.ai and ChatGPT | Cloud web app source |
| Price model | One-time license | Quote; modular subscription source |
| Entry price | $279 one-time | Quote only source |
| Crawl limit at entry price | No limit (bounded by your machine's memory and disk) | Not published; credit-based. New crawls default to 100,000 URLs source |
| JavaScript rendering | Yes, headless Chrome in the desktop app and CLI (the hosted connector does not render) | Yes source |
| Command line and automation | Yes, a full CLI | Partial1 source |
| API or scriptable output | Yes: JSON, CSV, XML and HTML output from the CLI, plus MCP tools. No REST API | Yes, GraphQL API source |
| Scheduled crawls | No built-in scheduler; run the CLI from cron or Task Scheduler | Yes, down to the minute source |
| Log file analysis | No | Yes: Logz.io, Splunk (add-on) or manual log summary upload source |
| Backlink data | No | Partial: Majestic backlink counts per URL, if in your package source |
| Keyword and rank data | No | Partial: Search Console impressions and positions; no keyword database source |
| Search Console integration | No | Yes source |
| AI assistant integration | Yes: local MCP server in Claude Desktop, Claude Code, Cursor, VS Code, Codex and Perplexity; hosted connector in Claude.ai and ChatGPT | Yes, add-on2 source |
| AI-readiness checks | Yes, 26 checks: AI crawler access in robots.txt, llms.txt, bylines and dates, JavaScript-dependent content | Yes, add-on3 source |
| Reporting and exports | HTML, CSV, XML and JSON exports | Dashboards, report exports, Jira integration source |
| Users and seats | Single License per person; Agency License ($1,999) for teams | Multi-user; seats set in the contract, not published |
| Platforms | Windows, macOS, Linux | Any modern browser |
| Free tier or trial | 14-day trial, every feature, no page limit, no credit card | Demo only; no published trial source |
| Source code guarantee | Yes | No |
- Lumar has no CLI. It has a GraphQL API, service-account authentication for CI and scheduled agents, and Lumar Protect test suites that run SEO checks against builds.
- Lumar's MCP server at mcp.lumar.io works with Claude, ChatGPT, Cursor and other remote-MCP clients and exposes crawls, reports and AI Visibility data. Its docs say it needs "the MCP Server subscription addon".
- Lumar's GEO reporting scores AI Discovery (crawlability, availability, renderability, indexability), AI Understanding and AI Inclusion, and works best with log files connected. Its help article says to contact your Customer Success Manager if GEO reporting is not part of your subscription.
Lumar cells checked on 31 October 2026 against the linked pages. "Not documented" means we could not find the feature in Lumar's own documentation; it does not prove the feature is absent.
Where Lumar wins
- Scale. Lumar is built to crawl sites with millions of URLs in the cloud, on a schedule, without tying up anyone's computer.
- Log files and Search Console in the crawl. Bot hits from Logz.io, Splunk or uploaded logs and GSC data are overlaid on crawl data. bseoa does neither.
- Team workflow. Shared dashboards, tasks, Jira integration and Lumar Protect tests in the release pipeline. bseoa is a tool for the person running it.
- Monitoring over time. Scheduled crawls with health scores and trend charts for stakeholders.
Where bseoa wins
- A price you can see. $279 once, or $1,999 for a team. Lumar publishes no price, and its MCP server, GEO reporting and Splunk integration are add-ons.
- Trial without a sales call. 14 days, every feature, no card. Lumar offers a demo.
- Runs on your machine. Crawl staging, localhost or internal sites your computer can reach, and keep the files.
- A CLI. Script crawls in CI or cron and get JSON, CSV, XML or HTML out.
- AI-readiness checks and assistants included. The 26 AI-readiness checks and the local MCP server come with every license.
Who should pick which
Agency
bseoa for most client audits. Lumar if a large client pays for ongoing monitoring of a very large site.
In-house technical SEO
Lumar if you own a site with millions of URLs, need logs and dashboards, and have the budget. bseoa if you need audits without a contract, or alongside Lumar for staging.
Developer
bseoa: a CLI and a local MCP server. Lumar's GraphQL API and Protect suit a team that already has Lumar.
Enterprise
Lumar, or a peer like Oncrawl or Botify, for scale, logs and team workflow. bseoa as a low-cost local tool for pre-release checks and one-off audits.