Your structured data names an entity but does not link it to anything else. sameAs points at the profiles that already identify you elsewhere, which is how an assistant resolves 'Example Corp' to the specific organisation you are rather than treating the name as a string it has never seen.
An organisation or person is declared with no external identity links:
{
"@type": "Organization",
"name": "Example Corp"
}Add sameAs pointing at profiles you control or that authoritatively describe you:
{
"@type": "Organization",
"name": "Example Corp",
"sameAs": [
"https://www.linkedin.com/company/example-corp",
"https://en.wikipedia.org/wiki/Example_Corp",
"https://github.com/example-corp"
]
}Disambiguation is most of the work in recognising an entity. Linking to identities that are already established saves an assistant from guessing which Example Corp you are.
This issue can affect your site's search engine rankings and user experience. Addressing it promptly helps ensure optimal performance and visibility in search results.
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