Your structured data names an author, but nothing in the visible page says so. Markup that claims something the page does not show is the pattern behind most machine-generated content, and both search engines and assistants weigh the two against each other.
The JSON-LD declares an author while the rendered page carries no byline anywhere.
Put the byline in the page, near the title, and keep it consistent with the markup:
<h1>Choosing a running shoe</h1>
<p class="byline">By <a rel="author" href="/team/jane-roe">Jane Roe</a></p>
Markup and visible content agreeing is what makes either of them credible. A byline a reader can see is also the version a person checks.
This issue can affect your site's search engine rankings and user experience. Addressing it promptly helps ensure optimal performance and visibility in search results.
bseoa automatically checks for this warning during site analysis, along with hundreds of other technical SEO issues.
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