Oncrawl vs DeepCrawl (Lumar): Which Enterprise Crawler, and Do You Need Either?
By Seth Black · Published
Oncrawl and DeepCrawl (now called Lumar) are both enterprise cloud crawlers sold through sales with no public price, and they overlap more than they differ. Pick Oncrawl if log file analysis and a crawl budget you can predict in tokens matter most; pick Lumar if you want QA tests in your deploy pipeline, accessibility testing and a monitoring product on top of the crawler. If your site has fewer than a few hundred thousand URLs and one person does the audits, you probably need neither.
Everything vendor-specific below was checked on 31 October 2026 on each vendor’s own pages, which are linked inline.
Is DeepCrawl the same thing as Lumar?
Yes. DeepCrawl renamed itself Lumar in 2022, and the Lumar homepage still carries a “Deepcrawl is now Lumar” banner. People still search for “DeepCrawl”, which is why this post uses both names. The product today is sold as four modules: Analyze, Monitor, Protect and Impact, listed on the Lumar pricing page.
How do Oncrawl and Lumar compare?
| Oncrawl | Lumar (formerly DeepCrawl) | |
|---|---|---|
| Runs where | Cloud | Cloud |
| Public price | No, “Book a demo” | No, quote form (“Get pricing”) |
| How usage is metered | Monthly crawl tokens: 1 per URL, 3 per URL with JavaScript rendering | Not published |
| JavaScript rendering | Yes, costs 3 tokens per URL | Yes, “Enable JavaScript rendering” in project settings |
| Log file analysis | Yes, Log Analyzer, including AI bots | Not named on the homepage |
| Scheduled crawls | Yes | Monitor module watches metrics continuously |
| CI/CD and QA tests | Not named | Yes, Protect integrates with your CI/CD pipeline |
| Accessibility testing | Not named | Yes, WCAG 2.2 A to AAA |
| API | Full REST API | Yes |
| Search Console data | Yes, including keeping GSC history beyond Google’s limits | Yes, via integrations (named in a customer quote) |
| AI search features | Monitors AI bot activity | GEO/AEO analytics, AI brand mention tracking |
Sources: Oncrawl homepage, Oncrawl help: monthly crawl quota tokens, Lumar homepage, Lumar pricing, Lumar product guide on rendering. All checked on 31 October 2026. Oncrawl’s old pricing URL returned a 404 that day.
How much do Oncrawl and Lumar cost?
Neither publishes a number. Lumar’s pricing page is a form (“Fill out the form to get your price quote now”) and talks about “flexible pricing and packaging”. Oncrawl’s site has no pricing link at all, only “Book a demo”. Third-party sites quote figures for both, but I could not confirm any of them on the vendors’ own pages, so I’m not repeating them here. Expect annual contracts sized to your URL count.
What you can know in advance is how Oncrawl meters usage. Its help center says fetching a URL costs 1 crawl token, fetching and rendering it with JavaScript costs 3, and “if your monthly quota is exhausted, crawls currently running will stop.” Tokens renew monthly while the subscription is active. That makes budgeting simple: a 200,000-URL site crawled weekly without rendering is about 800,000 tokens a month, and the same crawl with rendering is about 2.4 million. Ask for a quota that covers your rendered crawl, not your raw one.
Lumar doesn’t document how usage is counted, so ask the sales team the same question directly: what happens when a rendered crawl runs past the plan.
Where does Oncrawl win?
- Logs and crawl data in one place. The Log Analyzer shows how Googlebot, Bingbot and AI bots actually hit your site, next to what the crawler found. That’s the main reason technical SEOs on large sites pick it.
- Predictable metering. The token rule is written down. You can work out the cost of a rendered crawl before you run it.
- Search Console history. Oncrawl says it keeps GSC data beyond the standard limits, which matters if you want year-over-year comparisons Google won’t give you.
Where does Lumar win?
- Pre-release testing. Protect runs SEO checks in your CI/CD pipeline, so a release that noindexes the site fails before it ships. If engineering owns SEO regressions at your company, this is the feature to evaluate.
- Accessibility in the same tool. WCAG 2.2 testing from the same crawl saves buying a second product.
- Monitoring across many sites. The Monitor module is built for teams watching metrics across a portfolio rather than running one-off audits.
Do you need either?
Enterprise crawlers earn their price on sites with millions of URLs, many stakeholders and a need for logs, dashboards and alerts across teams. Most sites don’t have those problems. A 50,000-page site crawled by one SEO is a job for a desktop crawler, and the difference in cost is large.
| You have | What usually fits |
|---|---|
| Millions of URLs, log analysis, several teams | Oncrawl or Lumar (or Botify) |
| Releases that keep breaking SEO | Lumar Protect, or a CLI crawler in CI |
| Under about 500,000 URLs, one or two auditors | A desktop crawler |
| Already paying for Semrush or Ahrefs | Their site audit, until it runs out of pages |
The middle path is a desktop crawler you can also run from the command line. bseoa is one: it runs on Windows, macOS and Linux, renders JavaScript with headless Chrome, has no page limit, and costs $279 once. It doesn’t do log file analysis or scheduled crawls, and it has no dashboards for a team of twenty, so it doesn’t replace either platform on a site that genuinely needs one. If you want to see whether your site is in that category, the 14-day trial has every feature and no page limit.
What should you ask in the demo?
- What does a rendered crawl of our full site cost per month, and what happens when we run over?
- How long does a full crawl of our site take, rendered and unrendered?
- Which features are separate modules, and which are in the base contract?
- Can we export raw crawl data, and in what format?
- What’s the contract length, and is there a price lock on renewal?
Further reading
The side-by-side pages go into each tool’s feature matrix: bseoa vs Oncrawl and bseoa vs Lumar. For prices across the market, see SEO tool pricing. I’ve also written about the problems that send people looking for a replacement: a DeepCrawl alternative for technical SEOs and an Oncrawl alternative that doesn’t lag.
-Sethers