Serve Images in Modern Formats like WebP for Faster Loading

Performance Analyzer

What is this warning?

You are using older image formats like JPEG or PNG. Modern formats like WebP and AVIF offer much better compression, meaning they can produce smaller file sizes at the same quality. Serving smaller images is one of the most effective ways to speed up your website.

How to Fix This Issue

How to Fix It

The Problem

Using a large JPEG file for a hero image.

The Solution

Convert your images to a modern format like WebP. You can use the HTML `<picture>` element to serve the WebP version to browsers that support it, with a fallback to the original format for older browsers.


  
  
  ...

Why This Works

Modern image formats can reduce image file sizes by 25-50% or more without a noticeable loss in quality. This has a massive positive impact on page load times, especially for image-heavy pages.

SEO Impact

This issue can affect your site's search engine rankings and user experience. Addressing it promptly helps ensure optimal performance and visibility in search results.

Automatic Detection

Black SEO Analyzer automatically checks for this warning during site analysis, along with hundreds of other technical SEO issues.

Ready to Unlock Your Site's Full SEO Potential?

Choose the license that fits your needs and start getting the deep, actionable insights you deserve.