Add `x-default` `hreflang` for Better International Targeting

Internationalization Analyzer

What is this warning?

Your page has versions for different languages, but you haven't specified a default page for users whose language doesn't match any of them. The `x-default` `hreflang` attribute does just that—it's a catch-all that tells search engines where to send users who don't fit into your specified language groups. It's a best practice for international SEO.

How to Fix This Issue

How to Fix It

The Problem

A set of `hreflang` tags without a fallback `x-default` version.

The Solution

Add an `x-default` `hreflang` tag that points to a language-selector page or the most common language version of your page.

<link rel="alternate" hreflang="en" href="https://example.com/en/page">
<link rel="alternate" hreflang="de" href="https://example.com/de/page">
<link rel="alternate" hreflang="x-default" href="https://example.com/en/page">

Why This Works

The `x-default` tag gives you control over what users see when their language doesn't match your offerings, improving their experience and giving search engines a clear directive. Learn more from Google's guide on using x-default.

SEO Impact

This issue can affect your site's search engine rankings and user experience. Addressing it promptly helps ensure optimal performance and visibility in search results.

Automatic Detection

Black SEO Analyzer automatically checks for this warning during site analysis, along with hundreds of other technical SEO issues.

Ready to Unlock Your Site's Full SEO Potential?

Choose the license that fits your needs and start getting the deep, actionable insights you deserve.