Strengthen Your Brand with a Consistent Color Palette

CSS Analyzer

What is this warning?

Your website uses a very wide range of colors, which can make it feel disjointed and unprofessional. A consistent and well-chosen color palette is crucial for building a strong brand identity and creating a visually appealing experience for your users.

How to Fix This Issue

How to Fix It

The Problem

Using dozens of different hex codes for text, backgrounds, and buttons throughout the site.

The Solution

Establish a primary, secondary, and accent color for your brand. Store these as CSS variables for easy access and to ensure consistency across your entire site.

:root {
  --brand-primary: #3490dc;
  --brand-secondary: #6574cd;
  --text-dark: #222;
}

.button-primary {
  background-color: var(--brand-primary);
}

Why This Works

A consistent color palette makes your website look more professional, reinforces your brand, and improves usability by creating clear visual cues for users.

SEO Impact

This issue can affect your site's search engine rankings and user experience. Addressing it promptly helps ensure optimal performance and visibility in search results.

Automatic Detection

Black SEO Analyzer automatically checks for this warning during site analysis, along with hundreds of other technical SEO issues.

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